:root{
  --ivory:#F4EFE6; --paper:#FBF7F0; --ink:#211E18; --ink2:#6E675B;
  --forest:#22342B; --forest2:#2E4438; --brass:#A9843F; --brass-soft:#C9A463;
  --line:rgba(33,30,24,.13); --line-soft:rgba(33,30,24,.07);
}
/* film grain */
body::before{content:"";position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:.04;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
/* real photo figure */
.figure{position:relative;border-radius:2px;overflow:hidden;box-shadow:0 40px 80px -46px rgba(45,38,26,.5)}
.figure img{width:100%;height:100%;object-fit:cover;display:block}
.figure .edge{position:absolute;inset:0;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12);pointer-events:none}
.figure .tag{position:absolute;top:18px;left:18px;display:flex;align-items:center;gap:9px;background:rgba(34,52,43,.86);backdrop-filter:blur(6px);color:#F4EFE6;font-size:11px;letter-spacing:.16em;text-transform:uppercase;padding:8px 14px;z-index:2}
.figure .tag .dot{width:7px;height:7px;border-radius:50%;background:var(--brass-soft)}
.figure .play{position:absolute;bottom:20px;right:20px;width:58px;height:58px;border-radius:50%;background:rgba(244,239,230,.94);display:flex;align-items:center;justify-content:center;z-index:2;transition:transform .3s}
.figure:hover .play{transform:scale(1.08)}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',sans-serif;background:var(--ivory);color:var(--ink);line-height:1.7;font-weight:300;-webkit-font-smoothing:antialiased;overflow-x:hidden}
.serif{font-family:'Fraunces',serif}
h1,h2,h3{font-family:'Fraunces',serif;font-optical-sizing:auto;font-weight:420;line-height:1.07;letter-spacing:-.012em;color:var(--ink)}
.wrap{max-width:1180px;margin:0 auto;padding:0 32px}
.wrap-narrow{max-width:820px;margin:0 auto;padding:0 32px}
a{color:inherit}
.eyebrow{display:inline-flex;align-items:center;gap:12px;font-weight:500;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--brass)}
.eyebrow::before{content:"";width:30px;height:1px;background:var(--brass)}
.pill{display:inline-block;border:1px solid var(--line);border-radius:100px;padding:8px 20px;font-weight:500;font-size:11.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--brass);background:var(--paper)}
.klabel{font-weight:500;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--brass);margin-bottom:20px}
.klabel .no{color:var(--ink2);margin-right:10px}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.8,.2,1),transform .8s cubic-bezier(.2,.8,.2,1)}
.reveal.in{opacity:1;transform:none}

.btn{display:inline-flex;align-items:center;gap:11px;background:var(--forest);color:#F7F3EC;font-family:'Inter';font-weight:500;font-size:15px;letter-spacing:.02em;padding:16px 32px;border-radius:2px;text-decoration:none;border:none;cursor:pointer;transition:background .25s,transform .2s;min-height:44px}
.btn:hover{background:#1c2b23;transform:translateY(-1px)}
.btn .arw{transition:transform .2s}.btn:hover .arw{transform:translateX(4px)}
.btn.brass{background:var(--brass);color:#fff}.btn.brass:hover{background:#946f31}
.btn.outline{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn.outline:hover{background:var(--ink);color:var(--ivory)}
.txtlink{display:inline-flex;align-items:center;gap:8px;font-size:14px;color:var(--ink2);text-decoration:none;border-bottom:1px solid var(--line);padding-bottom:2px;transition:color .2s,border-color .2s}
.txtlink:hover{color:var(--ink);border-color:var(--ink)}
.ck{flex-shrink:0}

/* topbar + nav */
.topbar{position:fixed;top:0;left:0;right:0;z-index:50;padding:20px 0;transition:background .35s,padding .35s,box-shadow .35s}
.topbar.scrolled{background:rgba(247,243,236,.9);backdrop-filter:blur(12px);padding:13px 0;box-shadow:0 1px 0 var(--line-soft)}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}
.mark{font-weight:600;font-size:17px;letter-spacing:.22em;color:var(--ink);text-decoration:none;white-space:nowrap}
.mark b{color:var(--brass);font-weight:600}
.mark small{display:block;font-weight:400;font-size:9px;letter-spacing:.34em;color:var(--ink2);margin-top:3px}
.nav{display:flex;align-items:center;gap:34px}
.nav a.link{font-size:14px;color:var(--ink2);text-decoration:none;letter-spacing:.01em;transition:color .2s}
.nav a.link:hover{color:var(--ink)}
.nav .btn{padding:11px 24px;font-size:14px}
@media(max-width:820px){.nav a.link{display:none}}

/* section shell */
.band{padding:104px 0;border-top:1px solid var(--line-soft)}
.band.paper{background:var(--paper)}
.band.forest{background:var(--forest);color:#EDE7DA;border:none}
.band.forest h1,.band.forest h2,.band.forest h3,.band.forest .serif{color:#F7F3EC}
.band.forest .klabel{color:var(--brass-soft)}
.h2{font-size:clamp(28px,3.5vw,42px);font-weight:400;margin-bottom:16px;max-width:760px}
.lead{font-size:17px;color:var(--ink2);max-width:600px;margin-bottom:52px}
.band.forest .lead{color:#c3bdae}
.center{text-align:center}.center .h2,.center .lead{margin-left:auto;margin-right:auto}
.center .klabel{display:block}

/* hero */
.hero{padding:150px 0 96px}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:64px;align-items:center}
.hero h1{font-size:clamp(38px,4.9vw,60px);margin:24px 0 24px;font-weight:400}
.hero h1 em{font-style:italic;color:var(--brass)}
.hero .sub{font-size:18px;color:var(--ink2);max-width:500px;margin-bottom:26px}
.mathnote{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:18px 0;margin:26px 0 30px;font-size:15px;color:#463f34;max-width:520px}
.mathnote b{color:var(--ink);font-weight:600}
.mathnote .em{font-family:'Fraunces';font-style:italic;color:var(--brass)}
.hero-cta{display:flex;gap:14px;align-items:center;flex-wrap:wrap}

/* photo plate */
.plate{position:relative;aspect-ratio:4/4.5;border-radius:3px;overflow:hidden;border:1px solid var(--line);background:linear-gradient(135deg,#e9e0d1,#d8ccb8 55%,#cbbda4);box-shadow:0 30px 60px -34px rgba(60,50,35,.4)}
.plate::after{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 30% 20%,rgba(255,255,255,.35),transparent 55%)}
.plate .frame{position:absolute;inset:16px;border:1px solid rgba(255,255,255,.5)}
.plate .lab{position:absolute;left:0;right:0;bottom:26px;text-align:center;z-index:2;color:#4a4030}
.plate .lab .t{font-family:'Fraunces';font-style:italic;font-size:17px}
.plate .lab .s{font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#6a5d47;margin-top:6px}
.plate .tag{position:absolute;top:20px;left:20px;z-index:2;display:flex;align-items:center;gap:9px;background:rgba(38,56,46,.92);color:#F7F3EC;font-size:11px;letter-spacing:.18em;text-transform:uppercase;padding:8px 14px;border-radius:2px}
.plate .tag .dot{width:8px;height:8px;border-radius:50%;background:var(--brass-soft)}
.plate .play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:70px;height:70px;border-radius:50%;background:rgba(247,243,236,.94);display:flex;align-items:center;justify-content:center;z-index:2;box-shadow:0 12px 30px -10px rgba(50,40,25,.5)}

/* who-for grid */
.whogrid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line);border-radius:3px;overflow:hidden}
.whogrid .cell{padding:28px 26px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:6px;transition:background .25s}
.whogrid .cell:hover{background:var(--paper)}
.whogrid .cell .t{font-family:'Fraunces';font-size:19px;color:var(--ink)}
.whogrid .cell .d{font-size:13.5px;color:var(--ink2)}

/* cols */
.cols3{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.trap{padding-top:24px;border-top:2px solid var(--ink)}
.trap .n{font-family:'Fraunces';font-size:15px;color:var(--brass);letter-spacing:.1em;margin-bottom:16px}
.trap h3{font-size:22px;margin-bottom:12px}
.trap p{font-size:15px;color:var(--ink2)}
.trap .cost{margin-top:16px;font-family:'Fraunces';font-style:italic;font-size:14.5px;color:#463f34}

/* proof band */
.proofrow{display:flex;justify-content:center;gap:0;flex-wrap:wrap;margin:8px 0 40px;border-top:1px solid rgba(255,255,255,.14);border-bottom:1px solid rgba(255,255,255,.14)}
.proofrow .stat{padding:30px 46px;text-align:center;border-right:1px solid rgba(255,255,255,.14)}
.proofrow .stat:last-child{border-right:none}
.proofrow .v{font-family:'Fraunces';font-weight:400;font-size:clamp(30px,4vw,48px);color:#F7F3EC}
.proofrow .l{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:#a9a293;margin-top:8px}
.proof-punch{font-family:'Fraunces';font-style:italic;font-size:clamp(22px,2.8vw,32px);color:#F7F3EC;max-width:800px;margin:0 auto 16px;line-height:1.25}
.proof-sub{font-size:16px;color:#c3bdae;max-width:640px;margin:0 auto}

/* results / case slots */
.caserow{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:8px}
.caseslot{border:1px solid rgba(255,255,255,.18);border-radius:3px;padding:30px 26px;min-height:210px;display:flex;flex-direction:column;justify-content:space-between;background:rgba(255,255,255,.02)}
.caseslot .ph{font-family:'Fraunces';font-style:italic;font-size:18px;color:#cbbfa6}
.caseslot .meta{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:#8f8a7c}
.casenote{text-align:center;font-size:13.5px;color:#9a9486;margin-top:26px;font-style:italic}

/* old vs new */
.vs{display:grid;grid-template-columns:1fr 1fr}
.vs .col{padding:8px 44px}
.vs .old{border-right:1px solid var(--line)}
.vs h4{font-family:'Inter';font-weight:600;font-size:12px;letter-spacing:.2em;text-transform:uppercase;margin-bottom:22px}
.vs .old h4{color:var(--ink2)}.vs .new h4{color:var(--brass)}
.vs ul{list-style:none}
.vs li{padding:14px 0;font-size:15.5px;border-top:1px solid var(--line-soft);display:flex;gap:13px;align-items:flex-start}
.vs li:first-child{border-top:none}
.vs .old li{color:var(--ink2)}.vs .new li{color:var(--ink)}
.dash{color:var(--ink2);flex-shrink:0}

/* process */
.step{padding-top:26px;border-top:1px solid var(--line)}
.step .num{font-family:'Fraunces';font-size:40px;color:var(--brass);line-height:1;font-weight:300}
.step h3{font-size:21px;margin:14px 0 10px}
.step p{font-size:15px;color:var(--ink2)}

/* deliverables */
.deliv{display:grid;grid-template-columns:repeat(2,1fr);gap:0 46px;max-width:860px}
.deliv div{display:flex;gap:13px;align-items:flex-start;font-size:15.5px;color:#3f3931;padding:15px 0;border-bottom:1px solid var(--line-soft)}

/* tiers */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.tier{background:var(--paper);border:1px solid var(--line);border-radius:3px;padding:34px 30px;display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s}
.tier:hover{transform:translateY(-4px);box-shadow:0 24px 48px -30px rgba(60,50,35,.4)}
.tier.feat{background:var(--forest);border-color:var(--forest)}
.tier.feat h3,.tier.feat .price{color:#F7F3EC}
.tier.feat p{color:#c3bdae}.tier.feat .term{color:var(--brass-soft)}
.tier .tag{font-size:11px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;color:var(--brass);margin-bottom:18px;min-height:15px}
.tier.feat .tag{color:var(--brass-soft)}
.tier h3{font-size:23px;margin-bottom:10px;font-weight:500}
.tier .price{font-family:'Fraunces';font-weight:400;font-size:38px;color:var(--ink)}
.tier .price span{font-family:'Inter';font-weight:400;font-size:15px;color:var(--ink2)}
.tier.feat .price span{color:#a9a293}
.tier .term{font-size:13px;color:var(--brass);margin:2px 0 18px}
.tier p{font-size:14.5px;color:var(--ink2);flex:1}
.tier .btn{margin-top:24px;width:100%;justify-content:center}
.tier:not(.feat) .btn{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.tier:not(.feat) .btn:hover{background:var(--ink);color:var(--ivory)}
.tier.feat .btn{background:var(--brass);color:#fff}.tier.feat .btn:hover{background:#946f31}
.addon{margin-top:28px;text-align:center;font-size:14px;color:var(--ink2)}
.addon b{color:var(--ink);font-weight:600}

/* training band */
.training-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}

/* credibility */
.cred{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--line)}
.cred .c{padding:34px 40px 34px 0;border-bottom:1px solid var(--line)}
.cred .c:nth-child(odd){padding-right:60px}
.cred .c:nth-child(even){padding-left:60px;border-left:1px solid var(--line)}
.cred h4{font-family:'Fraunces';font-weight:500;font-size:19px;color:var(--ink);margin-bottom:9px}
.cred p{font-size:15px;color:var(--ink2)}

/* faq */
.faq{max-width:840px;margin:0 auto}
.q{border-bottom:1px solid var(--line);cursor:pointer}
.q .qh{display:flex;justify-content:space-between;gap:24px;align-items:center;padding:24px 2px;font-family:'Fraunces';font-weight:500;font-size:19px;color:var(--ink)}
.q .plus{color:var(--brass);font-size:24px;flex-shrink:0;transition:transform .3s;font-weight:300}
.q.open .plus{transform:rotate(45deg)}
.q .a{max-height:0;overflow:hidden;transition:max-height .45s ease;color:var(--ink2);font-size:15.5px}
.q .a p{padding:0 2px 26px;max-width:720px}

/* final */
.final{text-align:center}
.scarcity{display:inline-flex;align-items:center;gap:11px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--brass-soft);margin-bottom:30px}
.scarcity::before,.scarcity::after{content:"";width:26px;height:1px;background:var(--brass-soft)}
.final h2{font-size:clamp(32px,4.4vw,52px);max-width:840px;margin:0 auto 20px;font-weight:400}
.riskbar{display:flex;gap:34px;justify-content:center;flex-wrap:wrap;margin-top:38px;font-size:14px;color:#c3bdae}
.riskbar span{display:flex;gap:9px;align-items:center}

/* subpage hero */
.subhero{padding:170px 0 70px;border-bottom:1px solid var(--line-soft)}
.subhero h1{font-size:clamp(36px,4.6vw,58px);font-weight:400;margin:22px 0 18px;max-width:840px}
.subhero .sub{font-size:18px;color:var(--ink2);max-width:620px}

/* prose (about / legal) */
.prose{max-width:760px}
.prose p{font-size:16.5px;color:#3f3931;margin-bottom:22px}
.prose h3{font-family:'Fraunces';font-weight:500;font-size:24px;margin:40px 0 14px}
.prose h4{font-family:'Inter';font-weight:600;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--brass);margin:34px 0 10px}
.prose ul{margin:0 0 22px 20px}
.prose li{font-size:16px;color:#3f3931;margin-bottom:10px}
.prose.legal p,.prose.legal li{font-size:15px;color:#4a453c}
.prose.legal h3{font-size:20px}

/* apply layout */
.apply-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.form-card{background:var(--paper);border:1px solid var(--line);border-radius:4px;padding:40px}
.form-card label{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink2);margin:18px 0 8px}
.form-card input,.form-card select,.form-card textarea{width:100%;background:#fff;border:1px solid var(--line);border-radius:2px;padding:13px 14px;font-family:'Inter';font-size:15px;color:var(--ink)}
.form-card .btn{margin-top:26px;width:100%;justify-content:center}
.checklist{list-style:none}
.checklist li{display:flex;gap:13px;align-items:flex-start;font-size:16px;color:#3f3931;padding:14px 0;border-bottom:1px solid var(--line-soft)}

footer{padding:56px 0 40px;color:var(--ink2);font-size:13px;background:var(--paper);border-top:1px solid var(--line-soft)}
footer .foot-grid{display:flex;justify-content:space-between;align-items:flex-start;gap:30px;flex-wrap:wrap}
footer .mark{font-size:15px;margin-bottom:12px;display:inline-block}
footer .flinks{display:flex;gap:26px;flex-wrap:wrap}
footer .flinks a{color:var(--ink2);text-decoration:none;font-size:13px;transition:color .2s}
footer .flinks a:hover{color:var(--ink)}
.disc{font-size:11.5px;color:#8f887b;max-width:660px;margin:24px 0 0;line-height:1.7}

@media(max-width:920px){
  .hero-grid{grid-template-columns:1fr;gap:44px}.hero{padding:120px 0 66px}
  .plate{aspect-ratio:4/3.4;max-width:520px}
  .cols3,.tiers,.deliv,.whogrid,.caserow,.training-grid,.apply-grid{grid-template-columns:1fr}
  .whogrid .cell{border-right:none}
  .vs{grid-template-columns:1fr}.vs .old{border-right:none;border-bottom:1px solid var(--line);padding-bottom:24px;margin-bottom:8px}
  .vs .col{padding:8px 0}
  .cred{grid-template-columns:1fr}.cred .c{padding:28px 0 !important;border-left:none !important}
  .band{padding:74px 0}.proofrow .stat{padding:22px 26px}
  .subhero{padding:130px 0 54px}
}